Jumeirah Marsa Al Arab (GCC)

Jumeirah Marsa Al Arab has appointed Avenue V. Communications to operate in the GCC market, where Avenue V. is executing in-market events and creative campaigns with Tier 1 publications. Avenue V. designed the concept for these in-market events, which was then shared with Jumeirah Marsa Al Arab’s PR partners for execution. The scope of work includes creative campaigns aimed at ensuring maximum brand visibility.

In August, Avenue V. Communications secured a high-profile cover shoot for Vogue Arabia at Jumeirah Marsa Al Arab, featuring a compelling storyline ahead of the Paris Olympics that celebrated two pioneering female athletes: Nawal El Moutawakel, the first Arab woman to win Olympic gold in 1984, and Dunya Aboutaleb, the first Saudi woman to earn direct qualification for the Paris Olympics.

This campaign not only highlighted the empowerment of female athletes but also included an exclusive interview with architect Shaun Killa, resulting in a PR value exceeding $2 million and significantly enhancing Jumeirah Marsa Al Arab’s visibility as a premier luxury destination in the GCC market.